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Businesses have a range of social media platforms at their disposal to help grow their online presence, create sales leads, and share corporate news. However, LinkedIn is a unique proposition in the social media landscape as you can source and directly engage with key decisions makers within your target audience.

LinkedIn Marketing
LinkedIn Marketing
LinkedIn Marketing

According to the latest stats, LinkedIn currently has 310 million monthly  , which makes for plenty of content, networking and growth opportunities for individuals and businesses alike.

Here we’ve outlined what LinkedIn is, why your business should use it, and how Platform81 can help.

Include the link from 99firms at the beginning with ‘the latest stats’

What is LinkedIn?

Standing as one of the largest social media platforms, LinkedIn has become a leading tool to help people nurture their professional online presence for individual growth or business development.

Operating much like other social media platforms such as Facebook or Twitter, users can host their own page to share news, updates and encourage conversation with multi-media-based content covering hundreds of industries. It also provides an opportunity for individuals or businesses to comment on current industry affairs or trends to further share their messaging and build their presence online.

Whether it’s networking, business growth or professional conversations, LinkedIn has forged a place in the social media landscape to stand apart from the more generalised platforms surrounding it.

Why should your business use LinkedIn?

Because of its huge userbase and increasing popularity for businesses, LinkedIn has become a hive of engaged users, and marketing to these in the right way can yield fantastic results.

With 58 million companies on the site, LinkedIn is a valuable tool for developing your professional or business portfolio and engaging in conversation on recent news, relevant topics and current industry affairs.

As it’s a work-focused platform, a strong profile can lead to more peripheral successes in things such as employment and business partnerships digitally developed via LinkedIn.

How can Platform81 help?

Our extensive knowledge of LinkedIn and experience in developing company pages means we’re well equipped to help your LinkedIn page organically grow and generate new connections in relevant fields. From content to networking, we’ve developed strategies designed to deliver tangible results that drives not only growth, but engagement and results.

Mastering LinkedIn doesn’t stop at building a professional looking profile. Our experts will also develop an engaged network, share high-value content, and position your business as an industry leader on the platform. These all lead to your LinkedIn profile generating true value for your business through either sales leads, networking opportunities or heightened brand awareness.

Our experience with the LinkedIn business tools also allows us to analyse all aspects of the account. Insights, InMail and sponsored posts are all designed to help boost your LinkedIn presence, and we’ve got the expertise to put them to use.

For both personal and business matters, marketing via LinkedIn has become hugely valuable. Whether it’s growing your personal network, developing leads, or generally improving your online presence, LinkedIn marketing should not be overlooked. With the ability to specify industry, job role and location, targeted

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Ben Pollard
Ben Pollard
15:38 08 Nov 24
British Judo have worked Platform81 throughout 2024 as we launched a brand new website. The team worked tirelessly to get the website launched against the clock in November. We are pleased to say the new website developed offers a significant upgrade on look and feel across the site with positive feedback across the judo community.Despite an ever-changing brief, we can't thank the team enough for their flexibility and hardwork including Oli, Dan, Ryan and the rest of the P81 team.We look forward to working with them moving forwards and developing the site further with new and enhanced features.
Ben Garner
Ben Garner
13:20 05 Nov 24
A brilliant digital marketing agency! A brilliant team who run two websites for us, PPC, SEO and social media. Very happy with every piece of work they have completed for us!
matheen bukhari
matheen bukhari
12:58 01 Nov 24
Professional bunch of people!They have worked for us on multiple websites, and every-time delivered the best quality, better UI/UX and stunning websites.Highly recommended
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Annella Williams
11:33 14 Oct 24
Absolute pleasure to work with this team and would definitely work with them in the future. They delivered 2 beautiful websites which exceeded expectations :)
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Jenni McDougall
11:58 08 Oct 24
Platform81 have created for us a wonderful new website, it includes all of the functionality we need and we are delighted with it.
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Gemma Ordidge
09:16 29 Jul 24
This is the first time I have worked with Platform81 and I must say I have been impressed from start to finish with our web development project. Great communication, a fab team who are super helpful and flexible - they really did feel like an extension of the team. Strongly recommend.
Vinesh Mistry
Vinesh Mistry
11:06 19 Jul 24
We have been using Platform 81 for many years to manage our company website and to also complete our SEO. They have an experienced team who are very helpful and supportive to our business. They have helped us grow and move forward with the ever changing landscape of web design and management. Highly recommended.
Shelley Dyer
Shelley Dyer
14:44 18 Mar 24
I've worked with Platform 81 for over five years now. They have provided a variety of work for me for two different companies including new website builds, ecommerce sites and SEO. They are exceptional at everything they do. The team has a wealth of knowledge and experience and they place the needs of the customer at the heart of everything they do.
The Magic Tractor
The Magic Tractor
07:50 08 Feb 24
Big shoutout to Matt and David at P81! ???? These guys are amazing - super friendly and crazy smart. We've been working together for years, and we're excited to continue teaming up to help our clients. Thanks for being awesome, Matt, David and team! ????
Ethan Taylor
Ethan Taylor
09:09 02 Feb 24
We have used Platform81 for our new website and will be using them for another two upcoming website projects. They have both achieved and exceeded our expectations with regards to timeframes, design and functionality for our website.Big thanks to Nick, Caroline, Oliver, Sam and the rest of the team - looking forward to our continued work in the future!
Hamish Gill
Hamish Gill
14:36 30 Jan 24
Great experience - very happy with the work Platform81 have completed for me. Great guys too!
Tom White
Tom White
10:56 22 Jan 24
We used Platform81 for a whole website redesign and they have been great to work with - wouldn’t hesitate to recommend to others!
CJ Micallef
CJ Micallef
09:21 20 Dec 23
Platform 81 are the best website provider we have ever worked with. The staff are highly responsive, committed to our vision, always diligently working away in the back ground to help our company achieve. Thank you for everything you have all done in 2023, we look forward to sharing further success in 2024.
Annelous Konijnenberg
Annelous Konijnenberg
11:01 06 Dec 23
The team at Platform 81 has been fantastic to work with. They were incredibly proactive & supportive throughout the process, making working with them & getting to a final product a very smooth experience. Thank you for the great work!
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