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Technical SEO Agency in Stockport

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For your business to be found via Google, you need Search Engine Optimisation, or most commonly known as SEO.

While keyword research, quality backlinks, engaging content are vital to a successful SEO strategy – they also need to be supported by iron-clad technical foundations.

Technical SEO
Technical SEO
Technical SEO

These more complex aspects of SEO aren’t necessarily as obvious, visible, or intuitive as the likes of keyword research, but in the hands of our SEO specialists at Platform81, websites can become far easier for Google and similar search engines to crawl and index.

Or, to put it another way: your customers will struggle to find your site unless Google can get there first.

What does technical SEO look like?

Examples of technical SEO vary, and many of them aren’t necessarily day-to-day concerns. Instead, they will often be ‘baked into the crust’ of your website – either at the point of creation or through technical optimisation processes.

Though terms like crawling, robots, and HTTPS implementation can sound intimidating (or, potentially, just a tiny bit dull), it’s important not to shy away from establishing strong technical SEO optimisation – especially since the qualities that search engines like also happen to be qualities that make your site more pleasant and appealing for visitors too.

With that in mind, it’s worth taking a deep breath and braving the world of ‘crawling’: a process through which search engines like Google visit web pages by discovering their URLs and taking a look around the site.

How crawlable is your site?

Even at this early stage, it’s possible for non-optimised sites to slip up. Google’s crawling robots can be given some direction via your site’s “robots.txt” file – but it’s all too easy to mishandle the file and block the robots from their important crawling activities.

A robust technical backdrop will ensure that Google’s robots are capable of crawling the site in the first place, while creating and submitting a sitemap can help Google to find and crawl your site.

Once the robot has achieved this, it moves on to indexing – that is, it tries to work out what a given page is about by analysing text, images, and other features. When it’s finished, the site is added to Google’s index, and – assuming the site employs good technical SEO practices – used to answer search queries.

As with crawling, it’s possible to accidentally reduce the indexability of your site. According to Google, common indexing issues can include:

  • Low quality site content
  • Meta directives disallowing indexing
  • Poor website design

That’s why our talented SEO team are keen to ensure that the content customers see is as robust as the meta data visible only to search engines.

So, how does a technically optimised site look and feel?

Optimising invisible issues

In addition to the behind-the-scenes measures described above, a site underpinned by robust technical SEO practices will be fast – after all, Google and other search engines don’t want to recommend websites with poor loading speeds.

Good technical SEO also means addressing the tricky problem of duplication. Search engines are known to penalise pages that have the same content as other pages across a given site – and, since multiple URLs can inadvertently lead to the same page, duplication can happen without your knowledge.

This kind of invisible issue, which requires a technical solution called a canonical URL, is exactly why holistic SEO specialists like our Platform81 team are so vital for companies who want a comprehensive and in-depth overhaul of their SEO practices and infrastructure alike.

Search engines are complex and demanding – but once they’ve been persuaded to recognise the quality of your site on a technical level, we can turn our attention to the more familiar (but no less vital) optimisation strategies like content, image tags, and those all-important link building opportunities.

How can Platform81 help?

As its name suggests, technical SEO is, well, technical. It’s the kind of complex task that our SEO team relish.

By enlisting Platform81, your site will benefit from a holistic examination and overhaul of its technical foundations, ensuring that every factor impacting visibility has been optimised from the ground up.

From the quality of your content to the meta directives beneath it, we’ll make sure your website is fit for the very top of the SERPs.

Testimonials

Don’t just take our word for it

5.0 See our 65+ Google Reviews
Ben Pollard
Ben Pollard
15:38 08 Nov 24
British Judo have worked Platform81 throughout 2024 as we launched a brand new website. The team worked tirelessly to get the website launched against the clock in November. We are pleased to say the new website developed offers a significant upgrade on look and feel across the site with positive feedback across the judo community.Despite an ever-changing brief, we can't thank the team enough for their flexibility and hardwork including Oli, Dan, Ryan and the rest of the P81 team.We look forward to working with them moving forwards and developing the site further with new and enhanced features.
Ben Garner
Ben Garner
13:20 05 Nov 24
A brilliant digital marketing agency! A brilliant team who run two websites for us, PPC, SEO and social media. Very happy with every piece of work they have completed for us!
matheen bukhari
matheen bukhari
12:58 01 Nov 24
Professional bunch of people!They have worked for us on multiple websites, and every-time delivered the best quality, better UI/UX and stunning websites.Highly recommended
Gemma Ordidge
Gemma Ordidge
09:16 29 Jul 24
This is the first time I have worked with Platform81 and I must say I have been impressed from start to finish with our web development project. Great communication, a fab team who are super helpful and flexible - they really did feel like an extension of the team. Strongly recommend.
Vinesh Mistry
Vinesh Mistry
11:06 19 Jul 24
We have been using Platform 81 for many years to manage our company website and to also complete our SEO. They have an experienced team who are very helpful and supportive to our business. They have helped us grow and move forward with the ever changing landscape of web design and management. Highly recommended.
Shelley Dyer
Shelley Dyer
14:44 18 Mar 24
I've worked with Platform 81 for over five years now. They have provided a variety of work for me for two different companies including new website builds, ecommerce sites and SEO. They are exceptional at everything they do. The team has a wealth of knowledge and experience and they place the needs of the customer at the heart of everything they do.
The Magic Tractor
The Magic Tractor
07:50 08 Feb 24
Big shoutout to Matt and David at P81! ???? These guys are amazing - super friendly and crazy smart. We've been working together for years, and we're excited to continue teaming up to help our clients. Thanks for being awesome, Matt, David and team! ????
Ethan Taylor
Ethan Taylor
09:09 02 Feb 24
We have used Platform81 for our new website and will be using them for another two upcoming website projects. They have both achieved and exceeded our expectations with regards to timeframes, design and functionality for our website.Big thanks to Nick, Caroline, Oliver, Sam and the rest of the team - looking forward to our continued work in the future!
Hamish Gill
Hamish Gill
14:36 30 Jan 24
Great experience - very happy with the work Platform81 have completed for me. Great guys too!
Tom White
Tom White
10:56 22 Jan 24
We used Platform81 for a whole website redesign and they have been great to work with - wouldn’t hesitate to recommend to others!
CJ Micallef
CJ Micallef
09:21 20 Dec 23
Platform 81 are the best website provider we have ever worked with. The staff are highly responsive, committed to our vision, always diligently working away in the back ground to help our company achieve. Thank you for everything you have all done in 2023, we look forward to sharing further success in 2024.
Annelous Konijnenberg
Annelous Konijnenberg
11:01 06 Dec 23
The team at Platform 81 has been fantastic to work with. They were incredibly proactive & supportive throughout the process, making working with them & getting to a final product a very smooth experience. Thank you for the great work!
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