Link-Building
Our first port of call with every off-page SEO strategy is the development of an effective link-building campaign.
There is a clear correlation between backlinks to your website and where it ranks in the Search Engine Results’ Page (SERPs). Why? Backlinks to your site along with other off-site signals form the foundation of Google’s algorithm and are what the search engine giant uses to figure out whether your website is trustworthy.
All this means looking beyond your site for opportunities for strong, relevant link-building, whether this is through positive user reviews, recommendations from expert sources within your industry, or mentions on authoritative news sites.
Each link generated in this way is an endorsement of your website and will keep your business visible within the search engine and to your customers.
Outreach
At Platform81, we know that quality always comes before quantity – a single, high-quality backlink from an authoritative, relevant site is worth ten or even a hundred low-quality, irrelevant links. This is where our comprehensive outreach campaigns come into play.
Outreach is a vital element of off-page SEO because it has the biggest impact on performance. This is why we take the time to understand your industry sector and work with you to identify the relevant market players in the form of bloggers, influencers, journalists, and wider industry publications; resulting in a bespoke outreach plan that effectively targets and engages with them.
Content
Then, our experienced content marketers will step in, and develop content that is newsworthy, informative, timely and, above all, relevant to your target segments – attracting those coveted links from desirable outlets to keep you visible in Google’s SERPs while bolstering your off-page SEO.
Great content and effective marketing are the keys to earning real, white hat links that directly translate into better rankings, build awareness of your brand and drive conversions and sales.
We understand that attracting the best links means creating content that is truly different, and this is precisely what we do. We develop the best and most authoritative forms of content in each target category – in short, we create the sort of content that people will want to link to.
Our comprehensive content campaigns also include reference content designed to generate passive links. By developing content containing compelling, evergreen information, we ensure that you can attract links for years to come after the publication date, meaning our bespoke campaigns offer long-term and sustainable results.
