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Goodle Ads Agency Stockport

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With diverse features to suit any business model within any industry, Google Ads can help you capitalise on the astronomical number of searches that take place via Google on a daily basis, and quickly earn the attention you need to increase your bottom line.

Google Ads
Google Ads
Google Ads

Unlike social media where it can take a significant amount of time to grow your following and build up active and consistent engagement; or SEO which can take months to optimise your entire site, you can launch a Google Ads campaign and generate real sales within minutes.

At Platform81, our specialist PPC team will ensure that your paid media strategy quite literally ‘pays off’, helping to achieve your marketing objectives and taking your business to the next level.

Why Google?

When it comes to search engines, Google dominates just about every aspect of the online world. Rivals such as Bing and Yahoo don’t compare to Google in terms of user base and success, so when it comes to advertising, Google has the ability to reach even the most segmented and specific audiences.

Not only is Google ideal for reaching your target audience, but it’s also great at producing a high return on investment (ROI). According to Google studies and its Economic Impact Report, advertisers on the platform will – on average – double their investment, generating $2 for every $1 spent.

Intent

‘Intent’ can essentially be derived by examining keywords. For example, if someone searches for “TV buying guide”, they probably aren’t ready to buy a TV yet. That keyword is an indication that they’re currently at the comparison stage rather than the purchasing stage.

However, “60-inch flat screen smart TV” is a higher intent keyword, indicating that the individual is close to making a purchasing decision. That keyword shows that the user has done their research and they know what they want.

We can help make sure you’re advertising to people who are looking for something specific, so when your ad appears, it’s a welcome surprise rather than an interruption of their online browsing experience.

Keywords

Bidding on broad keyword search terms like “accounting software” will mean your ad will be shown to prospects at the earlier stages of the product research process, allowing you to fill the top of your funnel with two simple but powerful techniques – capture their information with your post-click landing page and start sending them informative content that proves your authority. If they don’t convert, we can implement remarketing ads to draw them back until they do.

By finding the right mix of positive and negative keywords that offer high user intent, we aim to reach the right customers at the right time. Whether your website is e-commerce or enquiry based, the visitors being driven to your website will be highly targeted, quality leads from a trusted traffic source.

How can Platform81 help?

We vow to ensure we’re constantly refining your campaigns, improving them periodically based on what the data is telling us, adjusting ad copy, bids and keywords as a result.

The data generated through our expertly managed PPC campaigns will enable us to provide a thorough analysis on your return on investment or ‘ROAS’, return on ad spend.

From gaining insight into the ‘most popular’ keywords, to analysing landing page performance, we will be able to utilise data via the Google Ads and Google Analytics platform[s] to consistently optimise your campaign and deliver the best possible results.

Testimonials

Don’t just take our word for it

5.0 See our 65+ Google Reviews
Ben Pollard
Ben Pollard
15:38 08 Nov 24
British Judo have worked Platform81 throughout 2024 as we launched a brand new website. The team worked tirelessly to get the website launched against the clock in November. We are pleased to say the new website developed offers a significant upgrade on look and feel across the site with positive feedback across the judo community.Despite an ever-changing brief, we can't thank the team enough for their flexibility and hardwork including Oli, Dan, Ryan and the rest of the P81 team.We look forward to working with them moving forwards and developing the site further with new and enhanced features.
Ben Garner
Ben Garner
13:20 05 Nov 24
A brilliant digital marketing agency! A brilliant team who run two websites for us, PPC, SEO and social media. Very happy with every piece of work they have completed for us!
matheen bukhari
matheen bukhari
12:58 01 Nov 24
Professional bunch of people!They have worked for us on multiple websites, and every-time delivered the best quality, better UI/UX and stunning websites.Highly recommended
Gemma Ordidge
Gemma Ordidge
09:16 29 Jul 24
This is the first time I have worked with Platform81 and I must say I have been impressed from start to finish with our web development project. Great communication, a fab team who are super helpful and flexible - they really did feel like an extension of the team. Strongly recommend.
Vinesh Mistry
Vinesh Mistry
11:06 19 Jul 24
We have been using Platform 81 for many years to manage our company website and to also complete our SEO. They have an experienced team who are very helpful and supportive to our business. They have helped us grow and move forward with the ever changing landscape of web design and management. Highly recommended.
Shelley Dyer
Shelley Dyer
14:44 18 Mar 24
I've worked with Platform 81 for over five years now. They have provided a variety of work for me for two different companies including new website builds, ecommerce sites and SEO. They are exceptional at everything they do. The team has a wealth of knowledge and experience and they place the needs of the customer at the heart of everything they do.
The Magic Tractor
The Magic Tractor
07:50 08 Feb 24
Big shoutout to Matt and David at P81! ???? These guys are amazing - super friendly and crazy smart. We've been working together for years, and we're excited to continue teaming up to help our clients. Thanks for being awesome, Matt, David and team! ????
Ethan Taylor
Ethan Taylor
09:09 02 Feb 24
We have used Platform81 for our new website and will be using them for another two upcoming website projects. They have both achieved and exceeded our expectations with regards to timeframes, design and functionality for our website.Big thanks to Nick, Caroline, Oliver, Sam and the rest of the team - looking forward to our continued work in the future!
Hamish Gill
Hamish Gill
14:36 30 Jan 24
Great experience - very happy with the work Platform81 have completed for me. Great guys too!
Tom White
Tom White
10:56 22 Jan 24
We used Platform81 for a whole website redesign and they have been great to work with - wouldn’t hesitate to recommend to others!
CJ Micallef
CJ Micallef
09:21 20 Dec 23
Platform 81 are the best website provider we have ever worked with. The staff are highly responsive, committed to our vision, always diligently working away in the back ground to help our company achieve. Thank you for everything you have all done in 2023, we look forward to sharing further success in 2024.
Annelous Konijnenberg
Annelous Konijnenberg
11:01 06 Dec 23
The team at Platform 81 has been fantastic to work with. They were incredibly proactive & supportive throughout the process, making working with them & getting to a final product a very smooth experience. Thank you for the great work!
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