Discuss a Project

Bing Paid Search Marketing Stockport

All Services

As one of the most popular pay-per-click (PPC) platforms with over a billion monthly users, Bing Ads – also referred to as Microsoft Ads – allow you to advertise your products and services on both the Bing search network as well as its partner networks, Yahoo and AOL.

Bing Ads
Bing Ads
Bing Ads

With the option to run ad campaigns at the top, bottom, or side of the Bing search engine results page, you can reach a wide range of potential customers – including demographic groups who might be difficult to attract on other platforms – helping you meet and even exceed your financial goals.

At Platform81, we know that Paid Search is the most measurable, targeted and time-effective way to deliver search engine traffic to your website. Our bespoke PPC management services will supercharge your campaigns, delivering instant market presence and even more bang for your buck.

How do they work?

Bing Ads work very similarly to Google Ads in terms of set-up and functionality – you simply bid on specific keywords that you think people will search for, then wait for Bing to match them with the searches conducted on its platform. A successful match prompts the search engine to display your ad alongside organic search results.

Bing Ads also offer a number of filters to help you control and target which platforms and devices can display your ads. For example, if you want your ad to appear only on mobile devices, you can choose the ‘mobile traffic’ option to filter it from desktop and tablet.

Bing Ads vs Google Ads

Despite Google often being perceived as the ‘better known’ PPC platform, Bing Ads are fast becoming more popular and are attracting a rapidly growing audience, particularly amongst those who are already familiar with the Microsoft ecosystem.

In addition to this, Microsoft currently has a lower market share than Google, meaning it has less competition for many keywords and phrases. In addition, the average cost per click is lower on Bing Ads than on Google Ads, enabling you to secure a larger share of keywords with less budget.

Precise targeting

The different tactics available within PPC activity allow granular targeting based on past behaviours, location, demographics and even technology used by your customers. This level of targeting helps develop a much higher chance of conversion and a better optimised account for future paid search marketing efforts.

As a top search engine solution, Bing Ads come with a range of ways to reach your target audience. Microsoft’s advertising system uses AI-powered audience targeting, with a focus on customer intent, while the Microsoft Audience Network collects data from Microsoft-owned locations like LinkedIn, Skype and Outlook to provide even more refined targeting.

With our specialist knowledge, we can help you can control every aspect of your targeting strategy – from the demographics you want to reach, to the location of your audience. You can even target customers based on the specific device they’re using, and the OS installed on it.

Measurable result

Platform81 can take your online presence to the next level and help achieve your business objectives through a tailored marketing strategy using Bing Ads.

From initial market research to fully scope your campaign to in-depth analysis to ensure your ads are displaying for the right keywords, we work hard to attract the right visitors to your website, at the right time.

Testimonials

Don’t just take our word for it

5.0 See our 65+ Google Reviews
Ben Pollard
Ben Pollard
15:38 08 Nov 24
British Judo have worked Platform81 throughout 2024 as we launched a brand new website. The team worked tirelessly to get the website launched against the clock in November. We are pleased to say the new website developed offers a significant upgrade on look and feel across the site with positive feedback across the judo community.Despite an ever-changing brief, we can't thank the team enough for their flexibility and hardwork including Oli, Dan, Ryan and the rest of the P81 team.We look forward to working with them moving forwards and developing the site further with new and enhanced features.
Ben Garner
Ben Garner
13:20 05 Nov 24
A brilliant digital marketing agency! A brilliant team who run two websites for us, PPC, SEO and social media. Very happy with every piece of work they have completed for us!
matheen bukhari
matheen bukhari
12:58 01 Nov 24
Professional bunch of people!They have worked for us on multiple websites, and every-time delivered the best quality, better UI/UX and stunning websites.Highly recommended
Gemma Ordidge
Gemma Ordidge
09:16 29 Jul 24
This is the first time I have worked with Platform81 and I must say I have been impressed from start to finish with our web development project. Great communication, a fab team who are super helpful and flexible - they really did feel like an extension of the team. Strongly recommend.
Vinesh Mistry
Vinesh Mistry
11:06 19 Jul 24
We have been using Platform 81 for many years to manage our company website and to also complete our SEO. They have an experienced team who are very helpful and supportive to our business. They have helped us grow and move forward with the ever changing landscape of web design and management. Highly recommended.
Shelley Dyer
Shelley Dyer
14:44 18 Mar 24
I've worked with Platform 81 for over five years now. They have provided a variety of work for me for two different companies including new website builds, ecommerce sites and SEO. They are exceptional at everything they do. The team has a wealth of knowledge and experience and they place the needs of the customer at the heart of everything they do.
The Magic Tractor
The Magic Tractor
07:50 08 Feb 24
Big shoutout to Matt and David at P81! ???? These guys are amazing - super friendly and crazy smart. We've been working together for years, and we're excited to continue teaming up to help our clients. Thanks for being awesome, Matt, David and team! ????
Ethan Taylor
Ethan Taylor
09:09 02 Feb 24
We have used Platform81 for our new website and will be using them for another two upcoming website projects. They have both achieved and exceeded our expectations with regards to timeframes, design and functionality for our website.Big thanks to Nick, Caroline, Oliver, Sam and the rest of the team - looking forward to our continued work in the future!
Hamish Gill
Hamish Gill
14:36 30 Jan 24
Great experience - very happy with the work Platform81 have completed for me. Great guys too!
Tom White
Tom White
10:56 22 Jan 24
We used Platform81 for a whole website redesign and they have been great to work with - wouldn’t hesitate to recommend to others!
CJ Micallef
CJ Micallef
09:21 20 Dec 23
Platform 81 are the best website provider we have ever worked with. The staff are highly responsive, committed to our vision, always diligently working away in the back ground to help our company achieve. Thank you for everything you have all done in 2023, we look forward to sharing further success in 2024.
Annelous Konijnenberg
Annelous Konijnenberg
11:01 06 Dec 23
The team at Platform 81 has been fantastic to work with. They were incredibly proactive & supportive throughout the process, making working with them & getting to a final product a very smooth experience. Thank you for the great work!
See All Reviews
js_loader

Please leave your information and our team will contact you shortly!

"*" indicates required fields

Hidden
Hidden
This field is for validation purposes and should be left unchanged.