When it comes to SEO everyone's fighting to be on top.
Most people don't look beyond the first 2 pages of a search so SEO aims to improve your website's ranking in an 'organic' search.
A rise in rankings means more visitors will find your website, increasing your enquiries/sales.
Our job is to add search engine friendly content to your site (on-site SEO) while increasing your website's visibility behind the scenes (off-site SEO).
For us, SEO is a long-term strategy. We can't guarantee instant results (and frown upon any company who does) but do guarantee to complete the work we've seen increase rankings and traffic to sites we promote time after time.
Pay-per-click advertising (PPC) is a key component of many digital marketing campaigns.
It directs traffic to your website by promoting your business on the biggest search engines (Google, Yahoo, Bing) and popular social media sites such as Facebook.
PPC allows you to control your budget as you're only charged when someone clicks on your advert.
Using Google Adwords and phrases relevant to your target market you can ensure your ad is displayed to people who are already searching for your product/service.
We can track and analyse the effectiveness of your ads to make sure you maximise the return on your investment.
Analytics are the 'science' behind marketing.
Making practical business decisions without statistics is like trying to drive a car with your eyes closed.
We give you tangible facts and figures regarding your visitor's web browsing behaviour and tell you how you can interpret them. You can then begin to make smart decisions for your business, ensuring you see the best results possible.
We also know that all the traffic in the world is useless if visitors are leaving your site without doing a thing. We tell you your current conversion rates and the optimal way to improve them.
About to overlook email marketing?
You might change your mind when you know that email has 3 times more user accounts than Facebook and Twitter combined.
We can create email-marketing flyers, e-newsletters or simply equip you with the tools you need to manage your own campaigns or subscriber lists.
Highly optimised, targeted email marketing campaigns have been proven to be effective in not only generating leads and sign ups but also building on customer loyalty and brand awareness.
Email marketing gets your message out to current and potential customers at the touch of a button - a vital tool for any business that makes sense on every level.
In an online search your social media account will rank highly in the results – it's your landing page.
Social media marketing is more than just networking. It's distributing your content effectively across the social spectrum - basically spreading the online word.
Don't know your tweets from your blogs?
No problem. Our job is to cut the jargon, offering our knowledge and advice on which networks would suit your brand best, even beyond Twitter and Facebook.
Social media solutions at Platform81 drive traffic to your website, increase your online presence and deliver measurable results.