No Facebook Pixel? No worries!

by platform81 | March 30, 2022 |
1 minute read

Facebook Pixel Tracking has been the perfect one-size-fits-all solution to generate and implement new engagement/re-engagement audiences, and conversion tracking and retargeting. However, with cookie implementation disappearing across Chrome and other browsers, it would appear that this would be the nail in the proverbial coffin for Meta based social media marketing as we know it.

Over the last few months, we have been moving away from Pixel-based tracking and towards Meta’s Conversion API tracking. It offers a similar mapping tool to track the user journey while presenting a more customisable tracking infrastructure. While this is a significant shift, targeting and retargeting web traffic is one aspect of the overall campaign infrastructure. This change will not affect any audience sources within Meta’s own channels.

Any alterations to audience implementation brings challenges to performance. We have seen this with the clients we have already implemented this change too.

However, as we always say; consistency is key.

Do you need further advice or have any questions regarding the new Meta’s Conversions API tracking? Get in touch with our social media specialists today.