How Our SEO Strategy Revolutionised Plasma Clean Air’s Online Performance

Picture a well-designed website sitting quietly in the vast digital landscape—beautiful but unseen. This is the reality for many businesses today. Even the most impressive online storefront means little if it remains hidden from those who need it most.

Despite having a professional website, Plasma Clean faced the challenge that countless businesses encounter: invisibility in search results.

This case study reveals how our SEO team didn’t just increase numbers but fundamentally changed the quality of each interaction, turning casual browsers into engaged visitors and, ultimately, loyal customers.

Client Background

Plasma Clean Air, a specialist in air purification solutions, had previously partnered with Platform81 for their website development. Recognising the need to maximise their digital investment, they decided to enhance their online presence further by implementing a comprehensive SEO strategy to attract higher-quality traffic with genuine intent to convert.

The Challenge

Despite having a professionally designed website, Plasma Clean Air faced several challenges common to many businesses. They had limited organic visibility in search results, were attracting low-quality traffic that wasn’t converting into leads, and were seeing minimal user engagement with visitors quickly bouncing from the site. Like many specialised businesses, they were finding it difficult to stand out in their market space.

Strategic Objectives

Platform81 worked closely with Plasma Clean Air to establish clear, measurable goals for their SEO campaign. They wanted to increase relevant traffic with demonstrable intent to convert, boost conversions through phone calls and contact form submissions, and enhance user engagement by encouraging visitors to spend more time exploring the website. Ultimately, they needed to drive more qualified leads that would translate into business growth.

The Strategy

Our SEO specialists decided to implement a multi-faceted SEO approach. They started with comprehensive keyword research, identifying industry-specific terms that potential customers were using to find air purification solutions. They then refined existing content and developed new, valuable resources targeted to Plasma Clean Air’s specific audience.

The technical side wasn’t overlooked either. The team addressed backend issues to improve site performance, crawlability, and indexation, while also making strategic adjustments to improve navigation and the user journey through the site. Throughout the campaign, they continuously monitored key metrics and refined their approach based on what the data was telling them.

The Results

The collaboration between Platform81 and Plasma Clean Air yielded remarkable results. Between January and December 2024, the website saw a 114.88% increase in new users from organic search compared to the same period in 2023. Engaged sessions across all channels grew by an impressive 164.24%, showing that users weren’t just visiting – they were actually interacting with the site.

The average engagement time per user rose to 1 minute 12 seconds, up from 41.09 seconds—a 69% increase. This meant people were spending nearly twice as long exploring what Plasma Clean Air had to offer.

Perhaps most impressively, organic keyword rankings shot up by 385.7%, dramatically improving search visibility. The average traffic value increased by 30%, meaning they were attracting more qualified visitors. And overall, they saw a 191.8% increase in new users visiting the website.

These aren’t just numbers – they represent a genuine transformation in how potential customers were finding and engaging with Plasma Clean Air online.

Client Testimonial

David Glover, Technical Director at Plasma Clean Air, shared his thoughts:

“We’ve really enjoyed working with Platform81 over the last 18 months on both our website build and SEO strategy. Their expertise and collaborative approach have been instrumental in driving our online growth. By working closely on our SEO and marketing plan, we’ve seen fantastic results—between January and December 2024, our website experienced a 114.88% increase in new users from organic search compared to the previous year. As a result, engaged sessions across all channels grew by 164.24%, demonstrating a significant improvement in user interaction. Platform81 has been a valuable partner in helping us enhance our digital presence.”

Key Takeaways

The success of this SEO campaign highlights several important factors for businesses looking to improve their digital marketing results. Integration matters – building on the foundation of a well-designed website with targeted SEO creates a powerful digital marketing ecosystem. It’s about quality over quantity; focusing on attracting relevant traffic with genuine intent delivers better results than simply increasing visitor numbers.

We’ve also seen that engagement metrics like time spent on site are crucial indicators of effective digital marketing. And perhaps most importantly, the collaborative relationship between Platform81 and Plasma Clean Air enabled a tailored strategy that addressed specific business needs rather than a one-size-fits-all approach.

Conclusion

Platform81’s comprehensive approach to SEO transformed Plasma Clean Air’s digital presence, delivering substantial increases in quality traffic, user engagement, and ultimately, business opportunities. This case study demonstrates how strategic SEO implementation can turn an already good website into a powerful lead generation tool.

Your website deserves to be discovered. Let Platform81’s proven SEO expertise put your business in front of the customers who need you most. Contact our friendly team today to discuss your plans and how we can support you.