8 Powerful Ways to Improve Your Online Presence

It doesn’t matter whether you’re an SME or a large corporate business, or whether your company conducts business online or not; in this day and age it is expected of you to be online, and it’s expected of you to be doing it well.

If your online presence isn’t effective enough, you could be losing out on the opportunity to grow your customer base, your business and therefore your success.

You might think you’re fine because you already have a website and social media accounts, but you certainly don’t want to be that person with “all the gear but no idea”. You may have the necessary platforms, but are you using them effectively enough?

From our Web Design and Development Team to our Digital Marketing and SEO Team, we’ve come up with some powerful ways in which you can improve your online presence. 

Improve Your Online Presence with a Fresh Website

Consider a design refresh.

Design trends have shifted massively over recent years, so if your company is still represented by a website which is over five years old, it’s definitely time to think of refreshing the design. Consider a proven design agency (like us!) to help transform your old, outdated, website into a visually stunning website which engages your audience and converts clicks into customers.

Ensure all third-party website modules or plugins are up to date.

Out-of-date plugins and files can pose massive security ricks and could even result in unwanted access to your website. Let our web development team handle this for you.

Ensure your website contains up-to-date information about your business.

You don’t want users to land on the homepage and see Christmas offers that are no longer applicable. This makes both your website, and your business, look both outdated and inactive.

Ensure your website is cross-compatible.

In order for a website to work across every device, and to perform successfully on these different devices, it needs to use responsive coding and testing that you may want to consider. Nowadays if a site isn’t mobile-friendly, it might not even rank in Google now.

Improve Your Organic Visibility with SEO

Update your SSL certificate.

If your HTTPS/SSL certificate is out of date, there is a strong chance it’s not ranking and therefore won’t return as a Search Engine Results Page (SERP). 

Stay relevant.

If an external link is choosing to link to your products, make sure it is relevant and doesn’t adhere to ‘Bad Neighbourhood Link Association’. What we mean by this is if for example you sell clothes, a fashion influencer would be a fantastic link to gain whereas a plumber, not so much… Our SEO team can help you manage this.

Check your redirects.

Nobody wants to be sent to an irrelevant page. If your customer clicks a link to view a suit but actually ends up on a page about dresses, your SEO is likely to be affected negatively.

Boost Your Online Presence with PPC (Pay-Per-Click) Advertising

Increase visibility with targeted ads.

PPC advertising is a powerful way to get your business in front of potential customers who are actively searching for the products or services you offer. Whether it’s on Google, Bing, or social media platforms, PPC campaigns allow you to target specific keywords and demographics, ensuring your ads are seen by the right audience. This can be an effective way to drive traffic to your website and increase conversions almost immediately.

Control your budget with measurable results.

One of the biggest advantages of PPC is that you only pay when someone clicks on your ad. You can set a daily or monthly budget, making it a cost-effective solution for businesses of any size. PPC campaigns also provide detailed metrics such as impressions, clicks, and conversion rates, allowing you to easily track the success of your efforts and make data-driven decisions to refine your strategy.

Tailor your ads to your audience.

With PPC, you have full control over the messaging and design of your ads. You can create multiple ad variations to test which one resonates most with your audience. Plus, using remarketing, you can target users who have previously visited your site, reminding them of your products or services and increasing the likelihood of a sale.

Maximise your ROI with expert management.

Managing a PPC campaign requires continuous monitoring and optimisation to ensure you’re getting the best return on your investment. Our PPC management team has extensive experience in creating, managing, and optimising PPC campaigns, so you can focus on running your business while we deliver the results.

Improve Your Social Media Presence

Check your social media icons on your website.

What may seem like a simple design tweak to many, is still something that so many sites don’t incorporate. Each of your active social media channels should be reachable directly from your site. Like the world of web design, the world of social media is an ever-changing one, therefore it’s vital your website reflects your brand as the cutting-edge business that you are. Our social media team is here to help.

If you’re desperate to improve your online presence with all the ways mentioned above, then now is the perfect time to get in touch with us. Our digital marketing services, combined with a tried and tested approach, get real results which you could soon be seeing for yourself.